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Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods

NIDA - National Institute on Drug Abuse

open
OpenLast verified: 2026-07-20

About This Grant

ABSTRACT Hyper-palatable foods (HPF) are highly rewarding and often consumed in excess. HPF contains combinations of palatability-inducing macronutrients (e.g., fat and sodium) at thresholds that do not occur in nature. The macronutrient combinations produce an artificially rewarding eating experience (beyond what a single macronutrient produces alone), leading to excess intake. Similar to the effects of substances such as alcohol and nicotine, HPF can induce neuroadaptive changes in the brain, yielding hyper-sensitivity to HPF cues in the environment (sensitization), compulsive HPF use, and use despite physical and psychological consequences. Thus, HPF may be best conceptualized as an addictive substance. Understanding the abuse liability of a substance, or the degree to which a substance may be used in excess and lead to negative consequences, is a critical component of regulatory science. However, despite the proliferation of HPF in the US food supply and their substantial public health harms, a major scientific gap is that the abuse liability of HPF is not well understood. The purpose of the study is to conduct a comprehensive abuse liability assessment of HPF using procedures required by the US Food and Drug Administration (FDA) for the testing of potentially addictive products. We will also test whether macronutrients (e.g., fat, sodium) may be modifiable contributors to HPF abuse potential, with the goal of establishing a systematic method to test the addictive potential of HPF using abuse liability framework. A within subjects, double-blind, randomized crossover trial will test the abuse liability of a commonly consumed HPF (potato chips), which contain a trifecta of elevated fat, sodium, and starchy carbohydrates. Full dose HPF (potato chips) will be compared with a negative control low in fat, sodium, and carbohydrates (Jicama root vegetable chip, baked). In addition, modified ‘dose’ chips with one macronutrient removed (fat or sodium) will be tested to examine readily modifiable macronutrients that may reduce HPF reinforcer potency. Consistent with FDA requirements, an acute dose effects comparison will be used to examine the acute subjective effects of HPF, and the reinforcer potency of full dose HPF and modified doses will be tested using behavioral self-administration and food purchase tasks. Currently, HPF are considered foods, alongside whole foods found in nature (e.g., apple). However, HPF effects on neurobiology and behavior may more strongly resemble those of addictive substances than whole foods. Evidence regarding the abuse potential of HPF should inform our conceptualization of HPF, and the potential need for FDA regulatory action. The findings of the proposed study may indicate whether HPF should be conceptualized as a food or addictive substance, and regulated accordingly.

Grant Summary

Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods is a NIDA - National Institute on Drug Abuse grant providing up to $644K for university, nonprofit, healthcare org. Applications are due 2031-01-31 (open). Check eligibility and apply with FindGrants.

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Focus Areas

health research

Eligibility

universitynonprofithealthcare org

How to Apply

Funding Range

Up to $644K

Deadline

2031-01-31

Complexity
High
  1. 1Confirm your organization is eligible for Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods from NIDA - National Institute on Drug Abuse, checking organization type, location, and any population or project requirements.
  2. 2Gather the required documents and information, including your organization details, project plan, and budget figures.
  3. 3Draft your application narrative and budget addressing the funder's priorities and review criteria. FindGrants can draft each section for you to review and edit.
  4. 4Review every section against the requirements checklist, then export a submission-ready application pack and submit it to NIDA - National Institute on Drug Abuse before the deadline.
This record is a past award, contract, or funder profile — useful for research, but not an open grant application. Check the original source for current opportunities from this funder.

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Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods: Frequently Asked Questions

Who is eligible for the Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods?

Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods is offered by NIDA - National Institute on Drug Abuse and is generally open to university, nonprofit, healthcare org. It is open to organizations nationwide unless the funder specifies otherwise. Review the specific eligibility terms before applying, since funders set their own requirements around organization type, location, and the population or project being served.

How much funding does the Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods provide?

Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods provides up to $644K per award from NIDA - National Institute on Drug Abuse. Actual award sizes depend on the scope of your project, available program funds, and the number of applicants, so build a budget that reflects realistic, allowable costs rather than the maximum figure.

When is the Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods deadline?

Applications for Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods are due 2031-01-31 (open). Because deadlines can change, verify the date with the funder, NIDA - National Institute on Drug Abuse, and give yourself enough time to prepare a complete, competitive application before the close date.

How do you apply for the Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods?

To apply for Bet you can't eat just one: Testing the abuse liability of hyper-palatable foods, confirm your eligibility, gather the required documents, and prepare a narrative and budget that address the funder's priorities. FindGrants guides you step by step and can draft each section, then exports a submission-ready application pack for this grant from NIDA - National Institute on Drug Abuse.